Marketers

Convivial for GovCMS comes personalisation ready with Convivial Profiler to deliver personalised experiences based on the automatically generated user profile.

Personalisation, out of the box

Convivial Profiler builds a lightweight, client-side user profile automatically, powering tailored tasks, promotions and content, no separate CDP required.
Smart content recommendations

Integrate Recombee to surface fresh, popular, related and personally relevant content, boosting engagement across the site.
Campaign-ready in days, not months

No-code page layouts, skins and colour palettes let you spin up a distinct campaign look and feel fast, and be live before the deadline.
SEO and GEO built in

Structured metadata, XML sitemaps and Schema.org markup (including FAQ schema) are configured out of the box. Helping your content perform in search and AI answer engines.

Can I run a personalised campaign without extra tools?

Yes. Personalisation is built into Convivial for GovCMS through Convivial Profiler, and campaign pages can use the same client-side profiling to adapt content, promotions and recommendations to each visitor, all without procuring a separate martech platform.

Does Convivial support SEO and generative engine optimisation (GEO)?

Yes. Structured metadata, XML sitemaps and Schema.org markup, including FAQ schema, are configured out of the box, helping your content perform well in both traditional search engines and AI-powered answer engines.

How does Convivial recommend content to visitors?

Through an integration with Recombee, a Recommender-as-a-Service platform. It tracks user interaction with your content and applies collaborative filtering to surface related, popular and trending content in defined sections of your site.

Can I launch a campaign microsite with different branding?

Yes. Skins and colour palettes let you apply a distinct visual identity to a campaign, all configured through no-code theme settings, so a campaign can stand apart from your core site without a separate build.

What underpins personalisation? Do I need to worry about tracking or privacy?

Personalisation is powered by Convivial Profiler, which builds a behavioural profile entirely client-side in the visitor's browser rather than collecting personal information or relying on third-party tracking, making it straightforward to align with government privacy requirements.

Top tasks

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About Convivial for GovCMS

Convivial for GovCMS is a feature-rich starter site that supplements DaisyUI and Tailwind with a range of powerful tools engineered for the rapid build of GovCMS sites.
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Features

The Starter theme provides users with a great starting point for being productive and compliant with the Design System. The Convivial for GovCMS theme, built by Morpht, extends the Starter with several new features providing extra functionality.
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Campaigns

Be up and running in time for that looming deadline. Our no-code page layout tools and components will empower you to get the information just right for engagement.