Why recommendations?

Improve your users’ engagement by keeping them exploring and discovering content with recommendations. By getting relevant content suggestions, a user would feel satisfied your site understands their needs and interests. This can ultimately help you reduce bounce rates and increase conversion rates.

  • How it works

    Morpht has partnered with Recombee(Opens in a new tab/window), a leading AI-powered Recommender as a Service, to develop a Drupal module(Opens in a new tab/window) to extend its suite of personalisation tools. By tracking user interaction with your site content and leveraging the ‘wisdom of the crowd’, relevant recommendations can be displayed in defined sections on your sites. You see examples of such recommendations in action on services like Amazon, Netflix, and Spotify.

  • Recombee Logo
    (Opens in a new tab/window)

Recommendations features

The system learns from real-time user behaviour and runs on advanced algorithms to personalise content suggestions.

  • Recent and similar content

    Displays content a user recently interacted with and supplements it with suggestions of content similar to what they’re interested in.

  • Collaborative filtering

    Analyses user behaviour and recommends content similar to what other users with similar tastes have enjoyed.

  • Latest and popular

    Displays recently released content and supports it with trending content that's garnered the most engagement.

  • Customisation

    The system can be customised to specific business needs and goals, including different recommendation types and layouts.

See Recombee recommendations in action

 

Latest news

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Morpht selected for GovCMS DXP Panel

Morpht is pleased to announce that we have been selected for the GovCMS Drupal Services Panel (DSP).
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Personalisation with Recombee

An introduction to the new Recombee module which provides personalised content through the the Recombee recommender as a service.