Personalisation

When a user visits your website, they'll want to see content that is relevant and useful for them. Personalisation will help in showing them different content based on factors such as: what they've viewed before, what device they're using, what time and season it is, where they are, and what they're trying to do.

Why personalisation?

Your website users will benefit from viewing more relevant content that helps them discover what they are looking for or to complete the task they are undertaking. The key is to derive their intent at the current point of interaction to make their discovery faster and easier. The result? A better user experience and more trust and appreciation for the information you provide.

How it works

A proprietary client-side tracking service collects user behaviour data and summarises it into a user profile made up of various properties stored in their browser’s localstorage. This data can then be used by our Personified module to customise what is shown to the user.

User profile properties

Personalisation features

Custom tasks

By using a user audience type, you deliver targetted priority tasks you know they would commonly perform.
Promotions

These are content blocks that can be placed across the site to suggest the next best step or task, to remind the user or an action they meant to take.
Filtered content

Content such as news, alerts and advice can be filtered by the topic a user is most interested in.

See personalisation in action

We created the Convivial CXP Demo(Opens in a new tab/window) site as a minimalistic ‘bookshop’ with some sample content. As you browse the site content, properties about your interaction such as the topics or the authors you’re interested in and the audience type you lean towards are used to promote relevant content to help you further explore content.
Visit the demo site(Opens in a new tab/window)

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