Why campaigns?

Effective marketing campaigns can help businesses as they play a pivotal role in reaching untapped customer segments and amplifying sales. Campaigns can offer additional advantages crucial to a business's success, such as fostering enhanced customer loyalty, augmenting sales figures, optimizing return on investment (ROI), and refining operational efficiency. Convivial allows site editors the ability to spin up a campaign landing page easily. 

Top features

  • User and item recommendations

    Track page views along with a client ID to make recommendations to users based on collective behaviour.
     

  • User profile

    Proprietary client-side tracking enables the collection of user behaviour data and then summarises it into various values which are stored in localStorage.

  • Smart content

    Select which block to show based on the client state. Data, stored in localStorage or in cookies can be used to decide what will be shown.

  • Personified

    Generate requests against your Drupal site to pull back the most appropriate promotion block with data provided by localStorage.

How it works

Assemble from components

Build campaign pages using Convivial's integrated design system component library, no custom development required.

Customise on the fly

Site editors can promptly create and adjust pages to align with specific business requirements.

No code, no delay

No-code layout tools mean you can get a page live in time for a looming deadline.

Fine-tune for engagement

Adjust structure and content to get information just right for optimal engagement.

  • Campaign icon

    See it in action

    Explore a working campaign page. Built entirely from Convivial's no-code layout tools and components in the campaign page demo.

Frequently asked questions

What is a campaign page in Convivial for GovCMS?

A campaign page is a landing page built using Convivial's no-code layout tools and components, designed to communicate a specific message or drive a specific action quickly — without needing custom development. It can draw on the same personalisation and recommendation capabilities used across the rest of your site.

How quickly can I launch a campaign page?

Because campaign pages are assembled from existing design system components rather than built from scratch, editors can construct and customise a page to meet a looming deadline without waiting on developer time. This aligns with Convivial's broader "site in a day" approach to fast, no-code delivery.

Do I need a developer to build a campaign page?

No. Campaign pages are built by site editors using Convivial's component library and no-code page layout tools, letting your team assemble and adjust pages to suit specific business requirements without developer involvement.

Can campaign pages use personalisation and recommendations?

Yes. Campaign pages draw on the same client-side profiling that powers personalisation across the site, so smart content blocks, promotions and recommendations can adapt to each visitor as soon as the page loads.

an I give a campaign page a distinct look without affecting the rest of the site?

Yes. Convivial's skins and colour palettes let you apply a distinct visual treatment to a campaign page or section, configured through the theme settings rather than custom code, so your campaign can stand out while the rest of the site stays consistent.

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