Convivial for GovCMS comes with lightweight personalision features which allows content to be customised for anonymous users based on their intent.
Convivial for GovCMS comes with a lightweight and flexible personalisation system build in, allowing content to be customised for anonymous users based on their behaviour on the site. This demonstration site has been configured to customise the homepages based on the "audience" the user has self selected into.
Personalisation has been a hot topic in the web and marketing world for the last few years. Site owners have been looking for more direct ways to communicate with their users to deliver more targetted content and information which will help users to achieve their goals more quickly. Morpht, the developer supplier behind this demonstration site have been pioneering personisatin solutions for Drupal over the past two years. We have managed to incorporate some lightweight but flexible personalisation features within the confines of the GovCMS SaaS platform.
Convivial for GovCMS is an excellent choice for agences wishing to get the benefits of the GovCMS platform but also take advantage of personalisation capabilities. The solution offered here doesn't involve the integration of any third party libraries of services. There is no extra IT spend or effort.
The question of privacy is a sensitive matter for users of the site and for various legal regimes. The personalisation solution which has been implemented on this site only makes use of the browsing history of the user on the site. No third party data has been used and user data is not shared externally. The only data which is being recorded is saved to local storage. This lightweight approach is in line with currentl trends in teh web world where third party cookies are being deprecated.
Morpht can help
If you wish to conduct a new build on GovCMS SaaS. Morpht, the developer supplier behind Convivial for GovCMS, can help you with your project. Please refer to our website for more information for some of our insights on Drupal personalisation. Morpht has been actively working on other personalisation solutions which go beyond what is available in this demonstration. These include the integration of recommendation engines and a more powerful profiling engine which is able to offer wider range of dimensions along which content can be personalised.
For now you may prefer to continue to explore this demonstration of Convivial for GovCMS.
You now have the "audience.personalisation" intent
By visiting this "audience" page you have been given the intent of "personalisation". This value has been stored in your browser's lcoal storage and will be used to personalise your experience on the homepage. You will notice that the content there has been customised with a promotion block, news and events.